Data-based article planning
Our experienced content marketing and SEO staff will create a draft of your articles by referring to research data on Japanese markets. This
includes keywords that are often used in search engines and the types of articles your competitors are using to successfully attract customers. Our article creation planning process is determined by referring to this data objectively, without relying on the sense and experience of editors.
Careful selection of writers
Thanks to the internet and the lack of necessary qualifications, anyone can become a writer these days. But not everyone can create high-quality articles when they don’t have the experience or skills. Our company conducts writers’ tests to maintain the quality of articles we provide. The test determines their writing skills and only those who successfully pass the test are registered as writers with our company. To illustrate the standards we require, only one-tenth of applicants pass this test.
After passing the test, we begin by sending a small volume job to each writer and only select those to continue the job who produce high-quality work. Only around one-third of people who initially pass the test eventually secure a job with Cakutama. In other words, our current writers have managed to be successful in this selection process with a competitive rate of 30 to 1.
Progress management system
In situations where an editor and writer have a one-on-one relationship and only the editor understands the entire schedule, it’s difficult to handle high volume jobs well.
In order to upload a certain number of articles to your website regularly, it is necessary to systemize deadline management.
Our in-house developed system allows us to understand the progress of the writers and editors on a real-time basis. Using this system, we can identify jobs showing slow progress that may not meet deadlines and can take action to rectify the situation at early as possible.
We create articles that attract Japanese customers
We create Japanese articles that take into consideration SEO by researching relevant keywords and reflecting the customer acquisition methods of competitors. Our writing service can include all the basic factors of SEO, such as titles, descriptions and headlines.
We can also deliver our articles with HTML tags for headlines and paragraphs on request, which can reduce fuss at the time of website publication.
Cakutama has been pursuing solutions to “fulfill the needs of Japanese users” for over ten years. We have also been successful in continuing long-term contracts as an SEO consultant with a number of businesses, including a stock-listed major EC.
We can create articles for various genres
No matter the genre, writers with knowledge and experience can create better quality articles compared to those with none. Our experienced writers have a solid understanding of the purpose, background and technical terms of the articles they’re creating, as well as points that may attract or confuse readers.
Our skilled writers come from a variety of backgrounds that include licensed attorneys and ex-journalists, ensuring we can satisfy the needs of clients requiring highly technical content.
We have delivered articles in various genres, such as medicine, finance, real estate, food, and gaming.
We will allocate your order to the most suitable writers by looking into their past experience.
Progress management of projects
“Although we have decided to update 10 articles each month, we did so only in the first two months and stopped updating after that”. Similar comments have been made by countless website managers and media coordinators. It is very difficult for them to update articles continuously while dealing with unexpected or more urgent jobs.
Our company has a number of in-house staff who are an experts in editing and proofreading. They can update additional articles for your website and create relevant media, as well as distributing instructions and revising the content of articles. In this way, your staff will no longer need to communicate with writers, eliminating them from burdensome tasks that include invoicing and payment calculations, and deadline management.
At Cakutama, we have handled several high volume jobs, one of which required the delivery of 500 articles a month from over 100 writers.
Our in-house system for deadline and quality control effortlessly manages the job progress and has been established to handle the creation of Japanese articles in an urgent manner.